‘Don’t let your kindness go to waste’, urges WFP
Donating goods overseas after disasters can be unhelpful and even harmful, and with the Pacific Cyclone season now in full swing, the World Food Programme (WFP) has begun a campaign urging people to donate more responsibly.
Via the website www.donateresponsibly.org, the user is taken on a journey to discover why donations of things like clothing and food, which are thought to be helpful, may in fact have the opposite effect.