Plain packaging of tobacco products saves lives by reducing demand, and more governments should follow the lead taken by Australia by adopting the measure, UN health experts say.

For this year's World No Tobacco Day on 31 May, the World Health Organization (WHO) has welcomed findings showing that more than 100,000 people have stopped smoking in the southern hemisphere nation, following the introduction of plain packaging in 2012.

But WHO’s Ben McGrady told Daniel Johnson that six million people die from smoking-related illnesses every year globally and many other measures are needed to tackle the problem.

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