“Start free, stay free, AIDS free” is a new plan adopted by the UN and its partners to accelerate the end of the AIDS epidemic.

The announcement was made during a High-Level Meeting in the United Nations General Assembly in New York this week, focussing on wiping the disease out by 2030.

Annie Lennox, International Goodwill Ambassador for the United Nations Programme on HIV/AIDS (UNAIDS), has been a tireless advocate for women and children affected by the pandemic.

She launched the SING campaign in 2007, raising funds for treatment and care for women and children living with the virus and women’s empowerment.

Ms Lennox began by explaining to Jocelyne Sambira what the new campaign is about.

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