Finding millions of so-called “invisible” women entrepreneurs using a simple mobile app could transform their empowerment, according to UN agency the International Trade Centre (ITC).

The ITC technology initiative, in partnership with Google and CI&T, is just one of the initiatives that the agency has been highlighting ahead of its Women Vendors’ Exhibition and Forum in Sao Paulo, Brazil, from 1 to 3 September.

Once the women’s businesses have been located, the aim is to link them up with purchasers, as ITC’s Vanessa Erogbogbo told Daniel Johnson.

Duration: 2’39”