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Renowned recording artist P!nk named newest UNICEF Ambassador

P!nk visits with children during a trip to Haiti with UNICEF.
P!nk visits with children during a trip to Haiti with UNICEF.

Renowned recording artist P!nk named newest UNICEF Ambassador

The United Nations Children’s Fund (UNICEF) has appointed Grammy award-winning recording artist P!nk as the newest UNICEF Ambassador, and announced that she will build on her current role as the agency’s Kid Power National Spokesperson to raise awareness about its lifesaving health and nutrition programmes around the world.

According to UNICEF, P!nk will use her voice to encourage families across the United States to get active and save lives with UNICEF Kid Power, the world’s first ‘wearable-for-good.’ She will also educate the public about UNICEF’s global health and nutrition programs, and highlight UNICEF’s role in fighting global malnutrition, which impacts 159 million children worldwide.

“As a mom myself, it’s devastating to know that children are suffering because they don’t have adequate nutrition. All children should be able to grow up strong and healthy, with the opportunity to reach their full potential,” said P!nk in a UNICEF news release.

As a UNICEF Ambassador, P!nk said: “I want to use my platform to help end global malnutrition, which is why I’m so excited about UNICEF Kid Power – which gets kids and families involved in saving children’s lives.”

By getting active with the UNICEF Kid Power Band, kids go on missions to learn about new cultures and earn points. Points unlock funding from partners, parents and fans, and funds are used by UNICEF to deliver lifesaving packets of therapeutic food to severely malnourished children around the world.

The new Ambassador followed UNICEF to Haiti in July to witness first-hand the transformative impact that therapeutic food can have on malnourished children, who can be successfully treated in their own communities, and see the progress that has been made for children since an earthquake devastated the country in 2010.

P!nk was also introduced to other UNICEF programmes, including education initiatives and polio, diphtheria and whooping cough immunizations programs. In a health centre for infant care, she also saw that mothers can have their children vaccinated, as well as examined and treated for severe acute malnutrition and attend breastfeeding courses.

The President and CEO of the United States Fund for UNICEF, Caryl M. Stern, warmly welcomed P!nk to become the new Ambassador with commending that, as a passionate advocate for children and healthy living, P!nk demonstrated a deep commitment to the mission to put children first.

“We are excited that she is shining a light on the critical issue of malnutrition – which affects 1 in 4 children around the world – while continuing to support UNICEF Kid Power, and encourage families across the country to be part of the solution,” added Ms. Stern.