A movement which calls on men to rally against inequalities and discrimination faced by women and girls has been launched in China by the United Nations.

The HeforShe campaign, UN Women’s flagship programme for 2015, aims to build solidarity between the sexes and boost gender equality.

The launch, which took place in Beijing earlier this month, attracted both celebrities and high-level officials in China.

Cathrine Hasselberg spoke with the Country Programme Manager of UN Women, Julie Brossard, about HeforShe.

Duration: 1’58”