Fashion and fair trade may seem worlds apart, but a UN agency is bringing them together by connecting artisans in developing countries with industry professionals who use their textiles, bead work and other traditional crafts to produce exquisite clothing and accessories.

This is just one example of how the International Trade Centre (ITC) is both empowering women and supporting small businesses in the developing world to access global markets.

The ITC is a joint agency of the United Nations and the World Trade Organization (WTO), and Dianne Penn caught up with its new Executive Director, Arancha González, during her recent mission to New York.

González stresses that more needs to be done to harness the potential of Small and Medium-size Enterprises (SMEs) in developing countries.

Duration:  4'56"