August 19, 2013 marks 10 years since the United Nations headquarters in Baghdad was bombed and the UN lost 22 of its staff and humanitarian agency workers.

World Humanitarian Day is the day designated by the UN General Assembly to coincide with the anniversary of the Baghdad bombing to pay tribute to all the aid workers around the world who lost their lives in carrying out their duties.

On this Day, the Office for the Coordination of Humanitarian Affairs (OCHA) kicks off a month long project to literally turn words into currency through social media and other outlets, to help millions of people in need around the world.

OCHA’s Matthew Cochraine, the spokesperson for "The World Needs More" campaign explains to UN Radio’s Donn Bobb what the project is all about.

Duration: 4’59”

More information is available at www.worldhumanitarianday.org