The red fruit palm oil was labelled as the “miracle find of 2013” by Dr. Mehmet Oz, a Turkish American television personality. His American syndicated programme, “The Dr. Oz Show” helped spur a global buying frenzy for the product.

As a result of this increased demand for palm oil, over 80 per cent of the orangutans' habitat in Borneo and Sumatra, Southeast Asia, has been lost to agricultural conversion, mainly for the production of palm oil. The wild orangutan population has dropped, and the Sumatran orangutan is now classified as "critically endangered."

Beng PobleteEnriquez reports:

Duration: 3'05"

(Source: UNifeed)