Measles is on the rise due in part to a decrease in both political commitment and funding, according to the World Health Organization.

In an effort to combat the highly contagious infection, which is often deadly if left untreated, the WHO is pushing a vaccination program.

This week, they are launching the “Protect your world–Get vaccinated” campaign in more than 180 countries. It aims to reinforce the importance of immunization and encourage people everywhere to vaccinate themselves and their children against serious diseases.

Patrick Maigua in Geneva spoke with the WHO’s Dr. Peter Strebel about the campaign and the rise in measles.

Duration 4’59”