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African Sustainable Fashion in Nairobi, Kenya.
UNEP/Cyril Villemain

UN launches drive to highlight environmental cost of staying fashionable

It takes around 7,500 litres of water to make a single pair of jeans,  equivalent to the amount of water the average person drinks over a period of seven years. That’s just one of the many startling facts to emerge from recent environmental research, which show that the cost of staying fashionable is a lot more than just the price tag.