UN News/Lucy Dean
“Don’t politicize data,” sustainable entrepreneur urges
Eco-friendly innovators need to use clear and un-politicized data to “let people understand” the environmental impact of their actions.
That’s according to Julie Moffitt, cofounder of ForeLight Inc., a biomanufacturer of naturally derived replacements for colours and dyes used in the cosmetic, food and animal feed industries.
Ms Moffitt was at UN Headquarters as a competitor in MIT Solve, a project from the Massachusetts Institute of Technology, in which applicants pitched their sustainable innovations to a panel of judges and shared ideas with other applicants.