Microsoft aids UN refugee agency by matching donations made on Facebook

17 June 2009
Ben Affleck in Africa during the shooting of the "Gimme Shelter"  video

The technology company Microsoft has pledged to match dollar for dollar, up to $50,000, every donation to the United Nations refugee agency made on social networking site Facebook.

The campaign, launched to help mark World Refugee Day on 20 June, has already received pledges of more than $10,000, to be matched by Microsoft, according to the UN High Commissioner for Refugees (UNHCR).

Donations can be made through Facebook’s Causes section, directly to the agency’s “Gimme Shelter” programme, which seeks “to deliver the stark message that more than 34 million people of concern to UNHCR are fighting every day for shelter…”

The Gimme Shelter campaign is also supported by short films directed by American actor Ben Affleck set to the Rolling Stones’ track “Gimme Shelter” – donated by Mick Jagger.

UNHCR’s Claudia Gisiger-Gonzalez said the Facebook campaign “will help users double their donation, or effectively make a donation simply by joining the Gimme Shelter cause.”

The theme for this year’s World Refugee Day is “Real People, Real Needs.” Worldwide events to mark the day include light shows, film screenings, photography exhibitions, lectures, panel discussions, food bazaars, fashion shows, cultural performances, concerts and sports contests.

 

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