Indian daily awarded UN prize for water conservation campaign

21 March 2006

In recognition of an imaginative campaign for water conservation, an Indian daily newspaper today received the $20,000 biennial prize for rural communications awarded by the United Nations Educational, Scientific and Cultural Organization (UNESCO).

In recognition of an imaginative campaign for water conservation, an Indian daily newspaper today received the $20,000 biennial prize for rural communications awarded by the United Nations Educational, Scientific and Cultural Organization (UNESCO).

Malayala Manorama, published in Kerala, launched its Many a Drop campaign in May 2004 to disseminate a new perspective on water to the local population through articles, seminars, workshops, videos and brochures, with schools targeted by a contest for students.

Water conservation is a concern of the World Water Forum currently underway in Mexico, UNESCO said.

The prize was awarded during a meeting of the Intergovernmental Council of the International Programme for the Development of Communication (IPDC), the a forum within the United Nations system organized to promote the development of independent media in developing countries.

The meeting of the IPDC, which since its creation in 1980 has provided financial aid to over 1,100 projects in 137 countries, continues through 23 March.

 

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