Intercultural innovators are not uncommon around UN Headquarters in New York, but it’s not every day they arrive courtesy of one of the world’s leading car companies.

Germany’s BMW Group joined the United Nations Alliance of Civilizations (UNOAC) in the driving seat on Wednesday, to hand out Intercultural Innovations Awards to 10 projects centered on fostering intercultural dialogue.

Bill McAndrews, Vice President of BMW Group Communications, told UN News that the company has a track-record of helping innovators and NGOs see their organizations through a business lens.

He spoke with May Yaacoub about how the BMW Group and UNOAC alliance are helping innovators streamline their projects.

Duration:  3’52”