Films, videos and sound recordings are a means to tell stories about the world’s people while also reflecting their diversity.

That’s according to the UN cultural agency, UNESCO, which highlights their value on the World Day for Audiovisual Heritage, observed on 27 October.

The celebrations this year include a film festival in Myanmar that pays tribute to the rich audiovisual heritage in South-East Asia.

Misako Ito is UNESCO’s Regional Adviser for Communications and Information, based in Bangkok.

Dianne Penn asked her about the importance of preserving what the agency calls “the memory of mankind.”

Duration: 3’06”