Rural women in Afghanistan’s Bamyan province are using a traditional craft to weave a brighter future for their families.

By making rugs for which they receive a decent income, the women have been able to “lift their families from poverty” as well as change attitudes about women’s value to the community.

That’s according to Connie Duckworth, the American founder and CEO of Arzu Studio Hope which sells the women’s rugs and provides them with access to literacy programmes and health care services.

Dianne Penn sat down with the retired Goldman Sachs partner and managing director to learn more about the project.

Duration: 4’11”