A social media campaign to counter widespread xenophobia and negative perceptions of migrants has been launched by the International Organization for Migration (IOM).

The “Migrant Heroes” campaign invites a global audience to identify and tell positive stories of people who have moved to other countries.

The agency, which works in partnership with the United Nations, says that in many countries, antipathy towards migrants is on the increase.

IOM’s Rosebell Kagumire discussed the “Migrant Heroes” campaign with Daniel Johnson.

Duration: 4’33”