Global perspective Human stories

Chinese actress Li Bingbing advocates for saving African elephants

Chinese actress Li Bingbing advocates for saving African elephants

Download

Chinese actress Li Bingbing, UNEP Goodwill Ambassador. [UNEP Photo][/caption]China’s leading actress has called for greater effort to end the illegal ivory trade, which experts say is fueling a rise in the killing of elephants across Africa.

Li Bingbing - who is a Goodwill Ambassador for the United Nations Environment Programme - visited Kenya recently to see at first hand the impact of poaching on the elephant population and the local economy.

A UN study released earlier this year said large-scale seizures of ivory destined for Asia have doubled since 2009 - a trend that wildlife experts say must urgently be reversed.

Bryan Coll joined Li Bingbing on her visit to Kenya’s Samburu National Reserve.

Duration: 4'52"