Predicting the future is an uncertain endeavour at best.

With increasingly accurate technological tools for solving problems, what used to be science fiction, is now fact.

That’s why WIPO, the World Intellectual Property Organization, is celebrating World Intellectual Property Day, 26 April 2013, by promoting the theme Creativity: the next generation – to give innovators an opportunity to flex their creative muscles and come up with the next big thing.

Cathy Jewell, WIPO’s Senior Information Officer, speaks to Gerry Adams about the day’s theme and the work of WIPO.