WHY POVERTY? is a groundbreaking cross-media event reaching more than 500 million people around the world via television, radio, internet and live events in November 2012. Launching during one intense week, people around the world will be asking the question 'Why Poverty?'

The Why Poverty? launch event took place at the UN Secretariat on the 27th September 2012 with keynote speeches from the UN Deputy Secretary General, Mr Jan Eliasson, and HRH Crown Princess Mary of Denmark.

Mona Eldaief is one of the Directors of  'Solar Mamas,' one of the feature films of the series, whose trailer was shown during the launch event.

Solar Mamas tells the story of Rafea, a Jordanian Bedouin mother who is given the opportunity to learn how to build solar powered electrical circuits at the Barefoot College in India.

Mona Eldaief was interviewed by UN Radio’s Cristina Silveiro.

Duration: 3'48"