For ages masculinity has been equated with power, toughness and the suppression of one’s emotions, according to the UN Population Fund.

The notion of what it means to be a “man” may have contributed to risky behaviours, sometimes deepening gender inequities, the agency adds.

But a new initiative led by the Institute of Development Studies in Sussex, Britain, is helping men change these harmful social norms to become staunch allies of women’s rights.

Alan Grieg, author of the Mobilizing Men in Practice Guide shares with Jocelyne Sambira how the project is changing the ethics of the driver community in Kenya.

Duration: 4’21’’